VR and the mega-billion dollar dealers
by Cosette Rae, MSW, LICSW, CDWF
Virtual reality is gearing up and ready to launch into living rooms, bedrooms, family rooms, dormitories, and academic institutions around the world. Accompanying this new brain changer is a whole cast of corporate pushers in the form of Oculus Rift by Facebook, The Vive by HTC and Valve, Morpheus by Sony, Hololens by Microsoft, and Gear by Samsung. Virtual reality is being called the next “ginormous” tech advance which is thought to be as revolutionary as the invention of the smart phone. And staking claim in this new digital land grab are the tech giants.
Like dealers on street corners, corporate dealers understand our need for more, higher, better, different, and our willingness to part with our time, money and relationships for the next relative high, and they’re investing billions to ensure we take a hit. Armed with a plethora of scientific information on human behavior, coupled with the brain’s quest for rewards in the form of dopamine, these pushers are intent on making the perfect designer cocktail. When VR is released, the receptors in our brain encourage us to seek more. And more. And more. Unlike LSD, meth, and cocaine, this close cousin to chemicals will pack even more into our activation of neurochemistry in the form of high achievement potentiality, social connection (leagues and guilds), grinding, and absolute endless novelty which brings us back time again. Take a back seat boredom, VR will take you to anywhere and everywhere you’ve ever wanted to go and soon you won’t need to leave the privacy of your own room to get there.
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